DIY Approach VS Hiring a Squarespace SEO Agency
Ready to boost your Squarespace SEO game? Now, the big question: Should you let a Squarespace SEO agency or expert handle it or dive into the DIY approach? Let's dig into the factors that'll guide you to the best choice for your business.
Is Squarespace SEO Worth It?
There have been long debates amongst SEO pros and website designers - Is Squarespace SEO worth it?
A study conducted by Ahrefs on Squarespace VS WordPress found that 84.9% of Squarespace websites did not receive any organic traffic. In contrast, only 54.5% of WordPress websites failed to generate organic traffic. This disparity is not a big surprise, given the extra SEO plugins that WordPress provides, such as Yoast.
As a Squarespace SEO expert based in London, I've worked with various small and medium-sized businesses across the UK and internationally, gaining them no.1 rankings for highly competitive keywords on SERPs and outranking some massive household names. As a result, I've increased my client's organic traffic to tens of thousands per month. So, is Squarespace SEO worth it? The simple answer is yes if you know what you're doing!
What Are the Benefits of Working With a Squarespace SEO Agency?
Partnering with a Squarespace SEO agency or expert provides your business with specialised knowledge, tailored strategies, time saved and a direct route to those all-important first-page rankings. Their expertise will swiftly elevate your website's rankings, cutting through the noise and getting your site in front of your target audience.
As a Business How Much Should I Budget for Squarespace SEO?
The answer to this question varies depending on your industry, goals, current rankings, backlink profile, site authority, health, content and social signals.
For a small business to appear more prominently in local search engine results like Google Maps and rank for keywords with local intent, depending on the competition, you should set aside a budget of £350.00 - £500.00 per month for a minimum of 3-6 months. Alternatively, for more competitive sectors, to gain those all-important first page rankings on the search engine results pages, you should budget anywhere from £500.00 - £1500.00 per month for a minimum of 6-12 months.
These figures vary massively depending on your sector. If you're interested in finding out what it's realistically going to take to drive your website up the search engine rankings, I would book in for a complimentary discovery call.
Why Is Squarespace SEO a Monthly Fee?
I'm sorry to say that websites do not maintain their rankings on their own.
SEO requires ongoing efforts and continuous optimisation, which is why many Squarespace SEO agencies and experts often charge monthly fees. Although SEO is technical, it is actually a creative and organic process, and here are several reasons why:
Those Pesky Algorithms
Search engine algorithms are constantly changing. What worked yesterday might be redundant tomorrow, and before you know it, your site has been banished to the second page of search engines (ew). Your site needs to stay ahead of the game, especially if your business is in a competitive sector.
Staying Ahead of the Competition
The online landscape is competitive, and competitors may also be working on their SEO strategies. Regular monitoring is essential to assess and respond to changes in the competitive environment. The SEO game is sneaky. Using specialised software, competitors can identify your traffic sources and create content to compete. An article that was drawing in 3000 clicks per month could be halved overnight.
Adapting to Industry Changes
Industries evolve, and consumer behaviours can change. Monthly fees allow SEO professionals to adapt strategies based on shifts in your industry trends and user preferences.
Reporting and Analytics
Regular reporting and analysis are essential for assessing the effectiveness of SEO strategies. Monthly fees include the time and resources needed to provide clients with detailed reports on key performance metrics.
Web Design Trends
Squarespace web design trends are constantly changing, so is a website truly ever finished? A Squarespace SEO agency or expert will continually come up with new ideas for my site and my clients. You want your site to remain fresh and current because, let's face it, aesthetics is everything.
Client Communication
Every business is unique in terms of its operations, services, products or goals. Great ideas start as conversations, and partnering with a Squarespace SEO consultant or agency that regularly checks in with you and takes the time to understand your business allows your campaign to adjust accordingly. By enrolling in a monthly Squarespace SEO package, say goodbye to stressing over the clock; it's all part of the service.
Can I Do Squarespace SEO Myself?
Absolutely! However, running a successful Squarespace SEO campaign where your site is drawing in thousands of clicks per month in organic traffic requires a mix of knowledge, skills, and access to the right software. Here's a breakdown of what you need:
Knowledge:
Keyword Research: Understand how to identify relevant keywords for your business and audience.
On-Page SEO: Know how to optimise your website's content, meta tags, headings, and URLs.
Off-Page SEO: Grasp the importance of building high-quality backlinks and managing your online reputation.
Technical SEO: Familiarise yourself with website structure, page speed, mobile-friendliness, and other technical aspects.
Skills:
Content Creation: Develop engaging and relevant content that aligns with your target keywords.
Analytics: Use tools like Google Analytics to track website traffic, user behaviour, and other key metrics.
Link Building: Acquire high-quality backlinks through outreach, partnerships, and content marketing.
Social Media Management: Leverage social platforms to promote your content and improve your online presence.
Software:
Keyword Research Tools: Utilise tools like SEMrush for identifying and analysing keywords.
SEO Analytics Tools: Implement platforms such as Google Analytics and Google Search Console for monitoring website performance.
Backlink Analysis Tools: Ahrefs, Moz, or Majestic can help analyse your backlink profile and monitor competitor backlinks.
Social Media Schedulers: Tools like Buffer or Hootsuite can help plan and schedule social media posts.
Continuous Learning:
SEO is dynamic, with search engine algorithms evolving. Stay updated on industry trends, algorithm changes, and new SEO techniques through blogs, courses, and industry publications.
Patience and Persistence:
SEO results take time. You'll need to refine your strategy based on performance data continuously and persistently work towards improvement.
Final Thoughts
So the big question is, should you hire a Squarespace SEO agency or DIY? To run a successful SEO campaign where your site is drawing in thousands of organic clicks per month, you'll need an in-depth understanding of SEO, paired with various skills and software. While anyone can manage their own campaign, it depends on your time restraints and hankering to learn the ropes. Additionally, when you consider the cost of the software required to run a successful campaign, taking on the services of a Squarespace SEO agency or expert is often a no-brainer.
Are you tired of being the internet's best-kept secret? Book your complimentary SEO audit, and let's discover the obstacles holding you back, eavesdrop on the competition, and map out your desired destination.
