SEO Services

Choosing between SEO and paid advertising is like choosing between a home cooked meal and fast food.

Just like a home-cooked meal, SEO requires time and effort. However, it offers a multitude of benefits in return. Delivering high-quality content that addresses your audience's queries adds value, enhances user experience, builds trust and credibility, and fosters long-term relationships with your business.

On the other hand, paid advertising, much like fast food, gives you instant gratification, but the results are fleeting, and it can become quite costly over time due to various factors.

The ideal strategy? A balanced diet! Combining the sustained benefits of SEO with the immediate visibility of paid advertising can give your business the boost it needs to thrive in the digital marketplace.

From my experience, most businesses steer away from PPC once the benefits of SEO start to kick in, especially where the keyword cost per click can be unsustainable, depending on your industry.

When unravelling why your website isn't ranking on Google, it's akin to deciphering one of Agatha Christie's captivating murder mysteries (colossal fan here!).

It all begins with the 'crime scene'—your website. By examining every corner and crevice of your site, we can look for discrepancies in your SEO best practice by looking out for:

Poor Quality Content: Google's algorithm favours websites that consistently publish high-quality content. If your website's content is thin or lacks value, it may struggle to climb the SERPs.

Inadequate Keyword Research: Your content might be geared towards something other than the specific keywords your target audience uses in their search bars.

Over-Optimised Content: You know how too much of anything can be bad? Well, over-optimising your content with keywords is like stuffing your face with chocolate cake - it may seem fun initially, but Google's "stomach" (read: algorithm) will not appreciate it.

Slow Site Speed: Site speed is a known ranking factor for Google. If your website loads slowly, it will affect your rankings.

Ignoring Local SEO: If you've been ignoring Local SEO, you're essentially playing hide and seek with Google but forgetting to tell Google you're playing.

Backlink Blunders: Think of backlinks as high school popularity contests. If you're seen hanging out with the wrong crowd (spammy, irrelevant, or low-quality links), Google's going to think twice before inviting you to the cool kids' table (first page results).

Poor Internal Linking: Poor internal linking is like throwing a party and forgetting to send out invites. How is Google supposed to know where to go?

Poor User Experience (UX): Is your website easily navigable and visually appealing, or is it a labyrinth that confounds users?

Lack of SEO Strategy: Not having an SEO strategy is like sailing without a compass. You'll likely end up marooned on page 2 of Google, where nobody dares to venture!

Schedule your complimentary 20 minute SEO audit, where we can methodically examine these factors and more to unearth why your site isn't ranking on Google.

Why does SEO focus on Google, you might ask? Well, think of Google as the "cool kid" in the world of search engines, boasting a staggering 90% market share. However, this doesn't mean SEO doesn't apply to other search engines like Bing or Yahoo, but due to Google's overwhelming popularity, the practices and strategies of SEO are inherently geared towards Google's standards and algorithms.

Local SEO is essential for small businesses because it allows you to compete against larger companies in your area for valuable keywords. It levels the playing field, so to speak.

In short, it's a way to optimise your website so it appears more prominently in local search engine results.

For example, Google Maps, Google Local Finder, Bing Local, Apple Maps, and business review platforms related to your geographical location.

Guest blogging is one of my main techniques for driving my client's websites up the search engine rankings, and here's why...

The Content King: Google loves fresh, relevant content, and blogging is the perfect opportunity to feed content-hungry algorithms.

Keyword Party: Blogging provides the ideal space to throw a keyword party. Invite all your relevant, long-tail keywords and watch Google RSVP with better rankings. Just avoid keyword stuffing - nobody likes a party pooper!

Backlink Magnet: High-quality blog articles attract backlinks like honey attracts bees. These backlinks boost your site's authority in the eyes of Google, making your website the bee's knees in search rankings.

Social Butterfly Effect: Blogs can be shared across social media platforms, creating a butterfly effect. Each share counts as a backlink, leading to higher search engine visibility.

Converting Visitors into Customers: A well-crafted blog post can turn curious visitors into eager customers. Just provide valuable information that solves problems, and watch your website traffic convert into a loyal customer base. SEO and sales are a match made in heaven!

The Eternal Life of the Blog Post: Unlike social media posts, blog posts have a longer shelf life. They keep attracting traffic and generating leads over time, making them a long-term investment with a high ROI. In SEO terms, they're the gift that keeps on giving!

So, there you have it - blogging is more than just good for SEO. It's downright essential!

The benefits of Squarespace SEO include increasing your website's organic traffic, enquiries and sales. Additionally, providing high-quality content that addresses your audience's queries adds value to your site, enhances your user experience, builds trust and credibility, and fosters long-term relationships with your business.

Websites whose services or products appear within the top 3 positions of organic search results receive 68% of organic traffic.

Let's put this into context. Imagine you own a watch company that sells luxury watches. Around 270K searches are made in the UK every month by individuals interested in 'Rolex Watches'.

Using data from a recent study in 2023 by firstpage.com

39.6% (106K) of those users navigating the web for 'Rolex Watches' will click on the website ranked no.1 on search engines.

18.4% (49K) will click on the website ranked no.2

10.1% (27K) will click on the website ranked no.3

The outstanding 31.9% (86K) of traffic will be shared among those websites positioned further down the search results on the first page.

It's also worth noting that 75% of individuals never scroll past the first page of search results.

So, if your company's website ranked on the first page of search results, let alone position 1, when someone searches for 'Rolex Watches', it's safe to say you'd be selling a few Rolex's.

Are you interested in discovering the traffic potential for products or services related to your business? Let's have a chat.

Do you want your website to dominate your niche online, spread the word about your business, gain more inquires and essentially (because, let's face it) make more money?

Then, yes, 100% you should take on the expertise of a SEO expert - Let's have a chat.

We've all heard the cliché - good things come to those who wait (Insert eye roll) . But how long does it take for a website to rank on Google?

The truth is, there's no definitive answer as it depends on a multitude of factors, ranging from the age of your domain, authority level, the relevance of your web pages, user experience, your site health, the quality of inbound links and social signals to name a few.

Every website is unique. However, generally speaking, my clients see results within 2-6 months, but significant improvements usually happen around the 6-12 month mark.

While I would love to assure you that your site will forever reign supreme once it reaches the top of search results, unfortunately, that's not the reality.

The world of SEO is constantly evolving, with algorithms persistently shifting, and competitors always upping their game.

A website's ranking for keywords will fluctuate daily. But fear not! With a robust and consistent SEO strategy in place, your website will maintain its prominence.