SEO FOR WATCH RETAILERS
SEO Case Study: AMJ Watch Repair
Situated in Hatton Garden, London's renowned diamond district, AMJ initially relied on PPC advertising to attract customers. As the cost-per-click soared, conversions were unsustainable.
After being introduced to AMJ by another client and conducting an SEO audit of their site, I created a strategy to conquer the search engines on their behalf. Within six months, I achieved the following results and reduced AMJ's monthly digital marketing budget by 60%.
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I have worked with Studio Huxley for web design, SEO and social media management.
Huxley is very knowledgeable, flexible, friendly and passionate. His SEO services have increased my website traffic and enquiries massively.
He has been a real asset to our business - I can't thank him enough!
Yuliya | Company Director
Services
Keyword Research
Technical SEO
Local SEO
Content Writing
The Challenge
AMJ’s online visibility was hampered by low search engine rankings on key industry terms. Below, I'll explore a range of techniques I used to drive AMJ's websites up the search engine rankings.
Technical SEO
Before diving into content creation for AMJ, I performed a thorough technical SEO audit to address issues hindering Google's crawling and ranking processes, which encompassed enhancing site speed, resolving duplicate content, disavowing low-quality backlinks, and fixing broken internal links.
Local SEO
Local SEO is crucial for businesses serving a geographical location.
In optimising AMJ's website, I included locally relevant keywords, leveraged local link-building opportunities, enhanced their Google Business Profile, and distributed their business information across 100+ popular UK online directories.
Content Creation
As a website content writer, as part of AMJ's monthly SEO package, I created a series of list-style blog posts structured around what their target audience was punching into their search bars. Below is an example of their top 3 performing blog posts.
Why Does My Watch Keep Losing Time? - Within the first year of launching, this blog post drew in over 10.8k visitors to AMJ's site and created over 429 natural backlinks.
Understanding the Different Types of Watch Movements - Has made over 297K impressions, drawn in over 10.8K visitors to AMJ's website and created 106 natural backlinks.
Understanding What Causes a Mechanical Watch to Stop Working - After being re-optimised within 8 months, this blog post has drawn in over 10.9K visitors to the site, made 399K impressions and created 365 natural backlinks.
SEO Results
The comprehensive SEO strategy implemented for AMJ yielded remarkable results, including a 267% surge in website traffic, a substantial 140% increase in online form inquiries, a 102% rise in phone calls, a 616% increase in backlinks, and an impressive 243% growth in page views. These results continue to climb today. Moreover, their SEO package not only outperformed PPC in terms of ROI but also slashed their monthly digital marketing expenses by half.